Introduction and Scope

Thank you for visiting our website (the “Website”). Latitude Tile & Decor is committed to protecting and respecting your privacy.

  1. This Privacy Policy, together with our Website terms and conditions, sets out the basis on which any personal information we collect from you, or that you provide to us, will be used, stored and processed by us (“Collect” or “Collection”). Please read the following carefully to understand our views and practices regarding your Personal Information (as defined below) and how we will treat it.
  2. In adopting this Privacy Policy, we wish to ensure that the use of your Personal Information is lawful, reasonable, and relevant to our activities, with the ultimate goal of improving the services we offer and to your experience with us. We will take reasonable steps to prevent unauthorised access to, or disclosure of your Personal Information. However, we do not guarantee that your Personal Information shall be 100% secure.
  3. By continuing to use the Website, you agree to the terms and conditions set out in this Privacy Policy. You agree that we may Collect Personal Information for the purposes of providing you with access to our Website and for any of the purposes listed at paragraph 3 below.
  4. You consent to the Collection of your Personal Information on the terms and conditions set out in this Privacy Policy if you continue to use the Website.

What types of personal information does Latitude Tile & Decor collect?

  1. The types of Personal Information that we may Collect includes information necessary to provide our Content and Services. This may include personal information which contains identifiable information such as (amongst other things) your first and last name, screen name, profile pictures, email address, postal address, telephone number, date of birth, details about your telephone device (e.g. mobile phone) and your telephone service provider and if you are a member, information related to the method in which you pay the membership fees (“Personal Information”).
  2. We may also Collect other information, including your interests, preferences, purchasing behaviour, transactional information, geographical location (which could include various technologies that determine your actual location, such as geographical data from your mobile device (GPS or IP location)) and demographics (e.g., age, gender, and income information).
  3. We may on occasion combine Personal Information we receive online with other records (such as those from telephone or completion of membership application forms) to develop a membership profile relating to you.
  4. We will attempt to limit the types of Personal Information we Collect to only that to which you consent (for example, in the context of online membership registration, message boards, surveys, polls, receiving newsletters, SMS and other mobile services).
  5. When you visit our Website, our web server also automatically records the name of your ISP (Internet Service Provider), the website from which you visit us, the pages on our sites you visit and in what sequence, and the date and length of your visit. This information is aggregate and anonymous data and does not identify you specifically.
  6. We, our third-party service providers and our partners, may send “cookies” to your computer or use similar technologies to enhance your online experience at our Website and across the Internet. “Cookies” are files that can identify you as a unique customer and store your personal preferences as product preferences to tells us which site pages you have visited and in what order. We use cookies and other technical information to personalise your visit to the Website, to analyse traffic on the website and to track user trends, patterns and selections for authorised download and for technical reasons connected with your use of our site. Cookies can either be permanent (i.e., they remain on your computer until you delete them) or temporary (i.e. they last only until you close your browser).
  7. We may also use “web beacons” that monitor your use of our sites. Web beacons (or web bugs) are small strings of code that provide a method for delivering a graphic image on a web page for the purpose of transferring data, such as the IP (Internet Protocol) address of the computer that downloaded the page on which the web beacon appears, the URL (Uniform Resource Locator) of the page on which the web beacons appear, the time the page containing the web beacon was viewed, the types of browser that fetched the web beacon and the identification number of any cookie on the computer previously placed by that server. When corresponding with you via HTML capable e-mail, web beacons let us know whether you received and opened our email. On their own, cookies or web beacons do not contain or reveal any Personal Information. However, if you choose to provide us with Personal Information, it can be linked to the anonymous data stored in the cookies and/or web beacons. Most browsers are initially set to accept cookies. However, if you prefer, you may adjust your browser to reject cookies from us or from any other website. Additionally, by setting your web browser to display HTML emails as text only, you may be able to prevent the use of some web beacons. However, please note that certain areas of our sites can only be accessed in conjunction with cookies or similar devices.
  8. We may passively collect some of your Personal Information from the mobile device which you use to access and navigate through our Website, using various technological means, for instance, using server logs to collect and maintain log information. The information which we may passively collect from your mobile device may include your identifying information, contact details, device and device event information, site activity information, log information, telephony log information, location information, unique application numbers and any other information which you permit us, from time to time, to passively collect from your device.

How do you use my personal information?

We may use your Personal Information to:

  1. provide Services or Content you request (e.g. send you by email or other electronic means our newsletters or other services in which you express an interest);
  2. allow you to participate in recreational activities on the Website (e.g. participate in our message boards), to organize or carry out educational or promotional activities, games or promotional events;
  3. inform you of changes made to our Website;
  4. inform you of content, services, promotions, offers and competitions which you may find interesting;
  5. respond to any queries you may have;
  6. develop a more direct relationship with you for the purposes described in this section;
  7. develop your online membership profile, if you are a member;
  8. understand general trends and patterns so we can develop and support existing and ongoing strategies for our services and educational content; and
  9. for security, administrative and legal purposes.

Where you choose to receive mobile services and content via SMS, MMS and other mobile services, we use this information to deliver such mobile services and content to you, to carry out market research, to track sales data and to plan other promotional or educational activities which may be of interest to you.

What about personal information that is publicly available?

If at any time our Website offers any chat rooms, message boards, blogs, newsgroups or forums, etc., we collect the information that you disclose. Such information will be used in accordance with this Privacy Policy. Please note that we are not responsible for other parties’ use of the Personal Information which you make available to such third parties through any chat room, message board, blog, newsgroup or forums, etc. on our Website.

Will my personal information be used for marketing purposes?

If we obtain your prior express consent, we may use your Personal Information for the purposes of:

  1. promoting our services and on behalf of other members of Latitude Tile & Decor
  2. marketing upcoming events and services on behalf of selected third parties which are in accordance with our vision and goals and provided that you have agreed to your details being passed onto third parties.
  3. You are entitled to request that we desist from using your Personal Information for the purposes of marketing, and we will provide you with the necessary functionality for you to do so with ease, each time we market to you.

What security measures are in place to protect your personal information?

  1. Although absolute security cannot be guaranteed on the Internet, we have in place up-to-date, reasonable technical and organisational security measures to protect your Personal Information against accidental or intentional manipulation, loss, misuse, destruction or against unauthorised disclosure or access to the information we Collect online.
  2. While we cannot ensure or warrant the security of any Personal Information you provide us, we will continue to maintain and improve these security measures over time in line with legal and technological developments.

How will Latitude Tile & Decor store my personal information?

  1. We store your Personal Information in South Africa. We may also or alternatively store your Personal Information on and transfer your Personal Information to a central database located in South Africa. If the location of the central database is located in a country that does not have substantially similar laws which provide for the protection of personal data, we will take the necessary steps to ensure that your Personal Information is adequately protected in that jurisdiction.
  2. Your information will not be stored for longer than is necessary for the purposes described in this Privacy Policy.

How can I find out what personal information Latitude Tile & Decor holds about me?

  1. To see the Personal Information we have collected through this Website that relates to you, to cancel it and/or to correct or update this Personal Information, please email us at bianca@latitudedecor.co.za. In addition, we will always give you the opportunity to update your preferences regarding our use of your Personal Information.
  2. To protect your privacy and security we will take reasonable steps to verify your identity before granting access. If you have any additional questions about Personal Information we hold about you, please contact us at bianca@latitudedecor.co.za

Use of the website by children

  1. This Website is accessible to children under the age of 18.
  2. We require children to consult with their parents or a competent adult (e.g. teacher) before providing Personal Information. We also encourage parents to supervise their children’s online activities by, for example, adopting parental control tools available from online services and software manufacturers that help provide a child-friendly online environment. These tools can also prevent children from disclosing online their name, address, and other Personal Information without
  3. We encourage parents to talk to their children about the use of the Internet and information they disclose to websites.

Changes to this privacy policy

  1. From time to time, we may revise this Privacy Policy to reflect company initiatives, changes in the law or technology or changes in our practices regarding the collection and use of Personal Information. If we decide to change this Privacy Policy, the changes will be posted on this Website so that you are always informed of the latest version.
  2. We will not use or disclose Personal Information provided to us pursuant to this Privacy Policy in ways other than the ones described above, without informing you and providing you with the opportunity to consent to such modified conditions concerning the use and disclosure of your Personal Information.

South African Privacy Rights

If you are a South African resident, South Africa law may provide you with certain rights with regard to your personal information under the Protection of Personal Information Act (“POPIA”) and Promotion of Access to Information Act (“PAIA”) as well the Consumer Protection Act.

Throughout this Privacy Policy you will find information required by POPIA regarding the categories of personal information collected from you; the purposes for which we use personal information, and the categories of third parties your data may be shared with.  This information is current as of the date of the Policy and is applicable in the 12 months preceding the effective date of the Policy.

As a South African resident, the POPIA and PAIA provide you the ability to make inquiries regarding to your personal information. Specifically, the degree to which the information is not already provided in this Privacy Policy, you have the right to request disclosure or action your personal information, including:

  • If your personal information is collected by us.
  • The specific pieces of personal information collected about you.
  • The ability to correct or delete certain personal information collected about you.
  • The ability to delete all the personal information collected about you, subject to certain exceptions.
  • To opt-in or opt-out of direct marketing to you.
  • To object to processing of your personal information, or
  • Appeal any rejection of access to your personal information 

You may submit a request regarding your rights under POPIA or PAIA by submitting a request via bianca@latitudedecor.co.za

How can I contact Latitude Tile & Decor?

If you have any questions or comments about this Privacy Policy please feel free to contact us at 363 Ontdekkers Road, Florida Park or 011 675 6881 or bianca@latitudedecor.co.za